Our Core Values

Transparency, Quality & Collaboration

We’re dedicated to making dream looks come to life — from providing stylists with ethically sourced, expert-processed wefts to offering members of The Collective dedicated mentorship, educational experiences, and concierge support.

What You Can Expect When You Work with Us

When you work with Covet & Mane®, you never need to worry about poor-quality extensions that shed, unravel, or get brassy as you lift. We offer only the finest hand-tied hair extensions in a stunning range of colors, lengths, and textures. Why? Because we respect your artistry. It’s that simple.

  • Artist-First

    Covet & Mane® puts stylists at the forefront, offering concierge services and superior wefts that empower you to bring your artistic vision to life, from heart to head.

  • Best-in-Class Products

    Covet & Mane® delivers exclusively sourced and expertly crafted luxury hair extensions, granting stylists access to unparalleled, premium products.

  • Community & Support

    By joining the Covet & Mane® network, stylists become part of a community of professionals, gaining access to support and networking opportunities.

Best-in-Class Support with Dedicated Concierge

Our Concierge team is at your service, offering expert training and support at every step of the way. Exceptional products, backed by a nurturing community, create the perfect pairing for unparalleled artistry.

Meet our founder

Entrepreneur Dafina Smith

Leveraging a decade of industry insight, Dafina created Covet & Mane, delivering the world’s first patented, tailor-made hair extensions that blend the beauty of hand-tied wefts with effortless application.

Meet the Team: The Passion Behind Covet & Mane®

Get to know our founder, Dafina Smith, and the dedicated team driving our vision forward. Discover the passion and expertise fueling every strand of our hair extension journey.

Corporate Team

  • Dafina Smith

    CEO & Founder

  • Jessica Herzog

    Chief of Staff to CEO

  • Johnathan Anastacio

    Head of Creative

  • Jasmin Wooden

    Manager of Client Concierge Services

  • Katina McCain

    Education & Community Assistant Manager

  • Taylor Walker

    Supply Chain Manager

  • Matt Pestorius

    Chief Revenue Officer

  • Karli Williams

    Brand Coordinator

Education & Pro Team

  • Taylor Blades
  • Sassy Medchill
  • Lilybeth Vargas
  • Angela Goff
  • Erin Gardner
  • Nikki Gray
  • Sarah Moscato-Goodpaster

Celebrating Excellence in Hair Styling

Covet Profiles: Meet Our Expert Stylists

Explore the exceptional talent behind Covet & Mane® on our Covet Profiles page. Meet our certified stylists and discover their unique stories, creative techniques, and transformative hair extensions. Learn why our experts set the standard in the beauty industry. Discover more about our team and their dedication to perfecting every hairstyle.

Learn More

Did You Know That You Can Reserve the Covet & Mane® Studio?

Covet & Mane
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Covet & Mane

A beauty focused creative studio & event space in the heart of Chelsea, NYC.

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Join Our Team

Are you passionate about elevating stylists and transforming the hair industry? Join our inclusive, hybrid studio in Chelsea, New York, where we're reshaping the luxury hair extension experience for stylists and clients alike, setting new industry standards.

Open RolesBecome an educator

Covet & Mane® is an invitation-only luxury brand setting the standard for ethical, expert-crafted wefts, designed with professional artists in mind.