Day 1: A 360° Covet & Mane Experience

We’ll kick off with “A 360° of Covet & Mane,” an immersive overview featuring our latest product launches. This will give stylists the opportunity to experience everything up close — from our color innovations to the new product line launching next year.

Artists who participated in our product testing will help lead discussions, sharing insights into how the products perform with our hair and the vision behind the line.

In addition to the main presentation, we’ll host two breakout sessions:

Texture Session: A deep dive into working with our textured line, featuring live demos and hands-on learning. Stylists will explore styling, cutting, and finishing textured extensions, with a small pre-work assignment to prepare ahead of time.

Enhance Session:
A session focused on subtle transformations and client attraction, potentially led by Dr. Safaee alongside one of our educators. This will include a demo highlighting how small enhancements (such as a single row, keratin tips, or tape) can deliver impactful results and expand the client base.
Goal: Inspire stylists to continue their education journey with Covet & Mane by introducing preferred pricing and early access to our 2027 education calendar.

Day 2: Business Growth & Connection
Day two will open with a Keynote Speaker, followed by opportunities for salon owners to book one-on-one business sessions with the speaker. Each session will last an hour, with the option to schedule additional time afterward for deeper discussion.

The NYC Experience
While education will still be a key part of the event, we also want to celebrate the Covet & Mane community with curated NYC experiences. Attendees will be invited to join activities that blend fun, connection, and relaxation — such as Alumni Access events, pickleball, Broadway shows, Central Park experiences, or drag show performances, and shopping.
Stylists will be able to sign up for their preferred experiences, and our team will serve as their hosts and guides throughout the weekend.